Orthodox St. Tikhon's Theological Institute — is a single-sex institution, that prepares guys to be ordained.
I had to create a website for Orthodox St. Tikhon's Theological Institute. At the beginning of the development process mistake was made by me. I continued working on the markup that was a heritage from the previous designer. This mistake led to a series of ugly shots. Below you can see different versions of the design, that I've made.
None of the accepted or declined versions satisfied me. I kept bringing designs to the client, hoping that he won't notice that there is already an accepted version so there is no need for another one.
Another way of presenting satisfaction shown before
Finely the client asked, ‘Arthur, why didn't you go with the first one? I think it's nice’. The first version was as terrible as it may be. So I answered that I can't go with it, but I'm going to wrap the designing up.
I googled websites of all major universities to see how big guys did it. They had a lot in common with the layout I was declining from thus shared the same problems.
So, on the last presentation the version, that I was looking for all this time, that I was finally happy with — was rejected. In fact, not only the client said no, but everyone in the room said no. Sadly, no arguments were found to protect the child at that moment.
That day, in the evening, I called the client and said something as this, ‘You know, I think we should accept the layout because if you are going to make a new logo, the layout I suggest will better except any shape of logos’,
‘Well, if you think so than ok’. That's how it was accepted.
I followed my colleague artists advise and made colors warmer.
So we started developing the layout I was happy with. Because the new composition is fresh and perspective for future development.
Working on this project was incredibly challenging, I was in a role of a project manager, designer, and front-end developer, at the same time. Plus I was studying and was working on a full-time job. So, yeah, it was hard and dangerous, but totally worth it.
I sometimes hear the client saying that by accepting this design he made the right decision. A happy client is an indicator of a good job.
While I was writing this post I saw a poster that had two big mistakes which I was trying to avoid in this project.
I apologize for the photos bad quality.
Obviously designer thought that patterns and old Cyrillic font would make the poster look Russian and orthodox, but in reality it looks amateur, not interesting and nothing like Russian or orthodox. Of course, the poster has other reasons why it looks cheesy but it's a story for a different post.